Prospecting Made Easy

Today’s message is very short and sweet… well maybe not so sweet but short for sure… and hopefully helpful to you.

We’ve all felt the frustrations of trying to get good clients. Heck, trying to get new clients period can be a real challenge.

So today I wanted to share a few ideas that have worked for me…

Start by making a list of who you’d like to work with. Think: “Who’s my perfect prospect?” If you could hand pick any client, who’d that be?

This could be connections from a past job, or business associates that you know and who like and trust you or a vendor who you’ve done business with in the past. As a last resort you could put together a “cold list” of prospects.

Study that target market intensely and find out what problems they’re dealing with today, who are they (male, female), how old they are, what magazines they read etc.

Learn all you can about your perfect prospect and the marketplace in general. This is a critical step. This is very important step and should done before you start your marketing message. I know that I’ve talked about this many times, but it’s super important.

Once you have a target group in mind, create a mailing list. You’re going to be sending them numerous messages, offers, and various messages over and over until they become clients, so I suggest that you put these names in a program like Excel so you can keep up with them easily.

Study the competition and learn what they’re doing what offers they’re sending out, go to their websites, landing pages, and direct mail etc. This way you can position your business uniquely.

Once you feel you have enough “intel”, create a lead generation letter and send it to your prospect list.

It’s going to take more than one letter. I like using a letter series sent over a couple of weeks. Sure, you can sometimes close the deal on a single letter but it’s very unlikely. The power in direct mail is by mailing several letters not just one.

So, don’t be discouraged if you don’t get a response on the first letter you sent. This is typical. Again, the power of a letter series goes a long way to landing that client.

You got to remember, people are busy, they are preoccupied, and flooded with lots of distractions, junk mail, and advertising messages in today’s super-busy world.

Lastly, I encourage you to study the masters. Learn all you can about your craft. If you can afford a mentor, then by all means hire one. A good mentor will save you tons of money, time and frustrations. It’s as good as money in the bank… provided you follow through and act on what you’ve learned.

Advertising Signage Trends to Watch Out for in 2018

Emerging advertising tools and channels are continuously changing the way we communicate or promote products or services. Signs, whether safety or commercial, are now being designed with the glittering digital display that presents content in a very engaging and attractive form. With the features of LED screens, companies now have the power to maneuver content in so many interactive ways to enhance their visibility. Understanding emerging signage trends will definitely enable you to create a good looking set of signs for your business. Following are some signage trends that will help you understand how to improve the presence of your business in a competitive environment.

Electric display

Despite new technologies, traditional signs are still playing an effective role in promoting small and large businesses. However, in the future, digital screens will gain more popularity and acceptance. It is because moving content with digital features is more powerful and engaging than a static sign. Modern consumers now have the freedom to get information regarding their desired products and services by simply browsing through LED boards.

Interactive content

Modern advertising techniques are bringing interactivity to offline advertising. The trend to display content in an interactive way will continue to gain more acceptance. Highly sophisticated display signs are bringing the idea of Internet of Things (IoT) into life. In coming years, tech-savvy businesses would be able to use signs that will show content according to viewers needs and preferences. The idea of IoT has clearly been put into practice by modern signage technology. Digital touchscreens and projectors are likely to be used widely in the future.

Social media integration

Social media has become a key advertising strategy for all kind of businesses. Whether you are a small plumbing contractor or a large brand, it has become inevitable to integrate social media into your advertising efforts. It will become more important than ever to use social interactions in the signage to improve engagement.

Content will continue to dominate

Content is of paramount significance for marketers and businesses. It’s the content that drives people to take actions. No matter what kind of signs you are using to promote your business, you need to focus on creating valuable content that has the power to make people buy. Even if you are using simple banners, decals, wraps, or vehicle graphics to advertise something, your content should be up to the mark. Make a good use of signage to promote your brand and do not forget to follow new trends.

Being a reputable company, A Sign Promotion provides innovative and up to date signage solutions to businesses of all sizes in Edmonton. We only utilize advanced printing machines and graphic design software to create amazing products for our clients. From wraps and banners to 3D lettering and graphics, we provide a broad range of ROI-focused signage services. Feel free to discuss your project with us!

How To Know When You Need A New Advertising Agency

Even though many of us don’t own or run our own businesses, we know that times can be pretty rough in the business world. In order to stand out and compete, businesses will take on the services of an advertising agency so that while the business focuses on having a solid product or service to offer, the advertising agency can focus on making the business a consumer juggernaut.

In practice, this sounds great. In fact, the argument can be made that this is the way to go for businesses looking to stay ahead of the game versus their competition. Far more often than you’d think, businesses will try to take on advertising internally, figuring that no one knows their business better than they do. The problem with this is that at some point, you’re too close and drawing conclusions on advertising strategy is being done based on emotion rather than analysis & assessment. In the same way you can’t really tickle yourself, it’s hard to handle your own advertising.

But, sometimes the job isn’t getting the job done. What was once an exciting partnership isn’t quite as productive, and you wonder what the future holds. Moreover, you hope you see the signs of decline before it starts affecting your bottom line.

How can you tell it’s time for a new advertising agency? Well, that be harder than you think. Here are a few tell-tale signs it’s time to part ways:

You Encounter Nothing But “Yes” Men – A business owner may find the idea of uniform agreement pretty nice simply because it makes you feel as though you’ve got all of the answers. The problem is that an advertising agency needs to be able to challenge their client to think differently.

You Lose Track of the Numbers – How advertising dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to move forward. Transparency is key, but if an advertising agency isn’t keeping communication about these numbers open, the business who hired them is flying blind.

Your Advertising Agency is Missing in Action – When things are new & exciting, the advertising agency you hired for your business is maintaining regularly scheduled communication, providing a breakdown of all that is happening with your account. Over time, though, the communication becomes less frequent, and the business starts feeling left out and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides may dread appointments. It’s time for a change.

The one thing businesses need to keep in mind when working with an advertising agency is that in order for plans and strategies to play out, it takes time. Each side plays their part in achieving goals & milestones along the way. However, keep in mind that an advertising agency works for your business, and if they aren’t cutting it anymore, you have to find an agency that will.